Reinventing the Wheel: The Science of Creating Lifetime Customers by Chris Zane, book cover Featured in
HBR & Fortune
Customer Service & Customer Lifetime Value Keynote Speaker

Turn every customer into a lifetime customer.

Chris Zane bought a bike shop at 16 and built a customer-service model now taught as a case study in more than a dozen college textbooks. His keynotes give leaders and front-line teams a proven, practical system for earning loyalty that lasts.

Author, Reinventing the Wheel (BenBella) Featured in American Express national TV ads President, Zane's Inc.
16

Chris's age when he bought his first bike shop in 1981

12+

College textbooks worldwide that teach the Zane's case study

65+

Premium household brands Zane's Inc. now supplies to the premium and incentive industry

#1

Highest-rated speaker at ASU's Compete Through Services Symposium

See Chris on stage

A story your audience will repeat for years.

High energy, practical and built on real numbers from a real business. Planners book Chris because attendees leave with tools they use on Monday morning.

Keynotes

Programs built around the results your audience needs.

Every program is tailored after a planning call with your team, using your industry, your customers and your goals.

Signature keynote

Reinventing the Wheel: The Science of Creating Lifetime Customers

Most companies chase the next sale and lose the customer. Chris shows why the lifetime value of a customer should drive every decision.

  • How to calculate customer lifetime value and make it real for every employee
  • Turning service policies into a competitive advantage competitors can't copy
  • Why you're selling experiences, not products

Keynote · Workshop · Virtual

Growth & entrepreneurship

From Bike Shop to 65 Brands: Growing by Listening to Customers

Growth rarely comes from where you expect. Chris shares how customer insight took a local shop into national corporate programs and a multi-brand business.

  • Spotting the next opportunity hidden inside your current customers
  • Guerrilla marketing and bootstrapping that out-compete bigger rivals
  • Knowing when to double down and when to pivot

Keynote · Executive session · Virtual

Leadership & culture

Service Is a Culture, Not a Department

Great service can't be scripted. Leaders have to build it into how people are hired, trained and trusted.

  • The "magic number" that keeps every team member focused on the lifetime customer
  • Cost-controlled customer service: delivering more without spending more
  • Giving front-line staff the ownership to fix problems on the spot

Keynote · Workshop · Leadership retreat

Keynote

45 to 75 minutes for conferences, kickoffs and annual meetings.

Workshop

Half-day working session where teams build their own lifetime-customer plan.

Virtual

Interactive online keynote for distributed and hybrid teams.

Executive session

Closed-door strategy session with leadership teams and boards.

What planners say

Audiences are still talking about it.

If you're looking for a speaker, stop. Chris is one of a handful we have had back in ten years.
Joe ConnollyReporter, WCBS News Radio 880
He has a compelling story and a wonderful stage presence.
Leonard BerryProfessor of Marketing, Texas A&M University
Thanks so much for the outstanding presentation you made to our group. It was a tremendous success.
James PatitucciCEO, Grocery Outlet
...professionalism and dedication to excellence is what made the conference such a success.
Beth SheehanConference Producer, Inc. Magazine
...talk has "energized" many people. You spoke to all of us, no matter what our job descriptions.
Kristina F. SpringerKryptonite Corporation
...people are still talking about your speech...
Mark I. KutnerPresident, Small Business Services, Bell Atlantic
Stages and organizations

Chris has spoken for

  • American Express
  • Boeing
  • Mercedes-Benz
  • Merck
  • Harman Kardon
  • R.R. Donnelley
  • United Stationers
  • Cengage Learning
  • Medallia
  • 1-800-GOT-JUNK?
  • Grocery Outlet
  • Kryptonite
  • Bell Atlantic
  • Inc. Magazine
  • The Conference Board
  • Net Promoter Conference
  • Yale University
  • Arizona State University
  • Texas A&M University
  • University of Florida
  • University of Denver
  • QUIS 9 International Marketing Symposium
  • WCBS Newsradio 88 Business Breakfast Forum
Reinventing the Wheel book cover

BenBella Books · Hardcover, 240 pages
ISBN 9781935618157

The book

Reinventing the Wheel: The Science of Creating Lifetime Customers

The full playbook behind Zane's Cycles: how a 16-year-old's struggling bike shop became one of the largest in the country by treating every customer as a lifetime relationship.

Chris lays out the elements most businesses overlook: knowing the lifetime value of a customer, investing in employees, and remembering that you're selling an experience, not a product. It's a hands-on case study from an entrepreneur, not a theory from a consultant.

Praise for Reinventing the Wheel

“The first time I heard Chris Zane speak about customer service and creating lifetime customers, it changed my thinking forever.”
Steve ChurchSenior Vice President, Avnet, Inc.
“Chris Zane’s bold—and practical—approach to cultivating lifetime customers holds valuable lessons for businesses large and small.”
Julie MollSVP, Global Brand Strategy and Research, Marriott International
“Reinventing the Wheel is a marvelous book that will teach you and inspire you.”
Leonard BerryMarketing professor and author of Management Lessons from Mayo Clinic
“Provides insights, proven practices, and anecdotal customer experience vignettes that demonstrate success by having a relentless focus on the ‘Lifetime Value of the Customer.’”
Joe M. ShaheenDirector-General Manager, The Boeing Service Company
“Anyone who believes that customer service is central to their business culture needs to read this book!”
Jack MitchellPresident, Mitchells/Richards/Marsh, author of Hug Your Customers
“This book is a must-read for anyone seeking to maximize the value of lifelong customer relationships.”
Cody PhippsPresident and COO, United Stationers Inc.

Bulk orders for teams and events

  • Volume pricing starting at 25 copies
  • Bundle signed copies with any keynote so every attendee leaves with the book
  • Ideal for sales kickoffs, onboarding and client gifts
In the media

Chris and Reinventing the Wheel have been featured by

  • Fox Business America’s Nightly Scoreboard
  • WCBS Newsradio 880 Small Business Report
  • Inc.com Small business success stories
  • Publishers Weekly ABA Day of Education
  • American Express OPEN Forum Guru review
  • CBS BNET Entrepreneurs
  • Chief Executive Magazine feature
  • Costco Connection Fresh Views
  • 1to1 Magazine Book excerpt
  • BizEd Book review
  • Small Business Trends Book review
  • American Booksellers Association Bookselling This Week
  • 800-CEO-Read ChangeThis manifesto
  • CustomerThink Feature
  • Hartford Courant Plus the New Haven Register
  • Sales & Service Excellence Article by Chris
Chris Zane in a bike shop surrounded by bicycles
About Chris

An entrepreneur who has lived every lesson he teaches.

Chris Zane opened Zane's Cycles in Branford, Connecticut in 1981 at age 16, and built it into the largest bicycle shop in the state by 30. His approach of lifetime free service, price protection and an obsession with customer lifetime value turned a local store into a customer-service case study taught in business courses worldwide.

Harvard Business Review, Fortune, Inc., The New York Times, The Wall Street Journal and the Associated Press have covered his methods. He was profiled in the HarperCollins bestseller Alpha Dogs and appeared in American Express's national television campaign.

Today Chris is President of Zane's Inc., which after several acquisitions supplies more than 65 premium household brands to the premium and incentive industry. He advises businesses including Fortune 500 companies, serves on boards, mentors entrepreneurs, and has served as Entrepreneur in Residence at Quinnipiac University.

  • Fast Company Customer First Award, 2006
  • Connecticut Retailer of the Year, 2006
  • 1to1 Magazine Customer Champion, 2008
  • Connecticut Climate Change Leadership Award, 2009
  • Junior Achievement Business Leader Hall of Fame
  • North America's Best Bicycle Retailer
Book Chris

Check availability for your event.

Chris's keynote fee range is $50,000 to $75,000, depending on format, location and audience. Share your event details and we will reply with availability and a proposal within one business day.

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