Arizona State University

“Chris Zane, a hands-on entrepreneur, brings novel next practices to life and also demonstrates how to execute practices that others have only talked or written about. More than a case study, this book is a must-read for entrepreneurs, managers, marketers, and others wanting to grow their business through non conventional and truly innovative investments in customers.”

—Stephen Brown, PhD, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University

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