The Boeing Service Company

“Chris Zane’s Reinventing the Wheel provides insights, proven practices, and anecdotal customer experience vignettes that demonstrate success by having a relentless focus on the ‘Lifetime Value of the Customer.’ With an ever-increasing competitive market, where products and services are easily commoditized, Chris offers pragmatic approaches to consistently providing the best customer service experience resulting in improved loyalty and brand recognition.”

—Joe M. Shaheen, Director-General Manager, The Boeing Service Company

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