Marriott International

“Chris Zane’s bold—and practical—approach to cultivating lifetime customers holds valuable lessons for businesses large and small. Through a series of engaging stories, Chris shares his recipe for experiences that offer more than what customers expect. And he shows us how to build deep emotional bonds, even in the face of material price premiums. A fascinating read and an excellent testament to the power of customer centricity and unconditional service guarantees!”

—Julie Moll, SVP, Global Brand Strategy and Research, Marriott International

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